Editorial Guidelines in Full Impartiality & Diversity of Opinion
http://www.bbc.co.uk/guidelines/editorialguidelines/edguide/impariality/
“Impartiality lies at the heart of the BBC's commitment to its audiences”
“we must rigorously test contributors expressing contentious views during an interview whilst giving them a fair chance to set out their full response to our questions.”
“we should not automatically assume that academics and journalists from other organizations are impartial and make it clear to our audience when contributors are associated with a particular viewpoint.”
Impartiality & diversity of opinion.
http://www.bbc.co.uk/guidelines/editorialguidelines/edguide/editorialvalues/impartialitydiv.shtml
We strive to be fair and open minded and reflect all significant strands of opinion by exploring the range and conflict of views. We will be objective and even handed in our approach to a subject. We will provide professional judgments where appropriate, but we will never promote a particular view on controversial matters of public policy or political or industrial controversy
Accuracy
http://www.bbc.co.uk/guidelines/editorialguidelines/edguide/accuracy/index.shtml
The BBC's commitment to accuracy is a core editorial value and fundamental to our reputation. Our output must be well sourced, based on sound evidence, thoroughly tested and presented in clear, precise language.
Following added 2 Oct 2011
“The public purpose of "sustaining citizenship" implies the provision of high quality impartial coverage of news and current affairs. This is the essential fuel of an informed democracy.”
Sir Michael Lyons’ July 08 Strasbourg speech
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